Just in from EuroWeb.com. Laila Ali launches a new line of beauty products. Laila is the daughter of legend boxer Muhammad Ali. Like her father, she is a great international boxer herself. What a perfect idea. Laila is gorgeous and tough. She is the essence of what is beautiful.
The new launch includes purifying shampoo, hydrating shampoo, defining gel, conditioners, hair relaxer, anti-aging cream, tone equalizer, face wash and fragrances. Retailed at $10 - $45 for hair, skin and fragrance products. Contains organic ingredients such as olive oil, shea butter, acai berry and jojoba oil. High quality packaging aimed at the ethnic market and available at Walmart, CVS and Sears.
The ethnic market has been steadily increasing in momentum. The ethnic market is expect to reach 3.7 billion by 2014 according to Packaged Facts. Currently, the amount of shelf space devoted to the ethnic market is quite small. In some major stores, they are not available at all.
Laila Ali's new beauty line will not only do great in the ethnic market but will also do well in the mass market due to the fact that it's a professional high quality line that appeals to the mass.
